PPC is Pay per click and also known as CPC ( cost per click). PPC is one the most famous and biggest way of making money online. Mostly for every web Company or small blogs or website is depend on the revenue from these PPC ads. PPC holds best place for most of the online earning sources. PPC is also a major reason behind the development of relationship between two web companies, websites or blogs. Advertiser depend upon Publisher for gaining visitors flow and Publisher depend on Advertiser to earn some revenue. some Big websites like Google, yahoo, Bing or social media site like Facebook having major source of earning is through PPC ads.
Guidance Before Starting
The major question which comes in every mind before starting online business for earning some money is What is PPC ? and How PPC works ? and On what factors it depend ? These types of questions are also comes in my mind in the starting period and i face many difficulties to search any particular answers on these questions for long time. It is just like a school days, Suppose if we don't know counting in mathematics and at that moment our teacher gave us class test which contain any complex questions then how can we solve that problem ? So the only Option left for us is to leave test blank. The main reason behind leaving blank test is only lack of our basic knowledge. So before proceeding in more details about earning techniques and other online income ways i decide to explain the team PPC because i don't want to make our site users confuse. So it is necessary to learn and start from basics.
What is PPC and How its Works
PPC is a type of an internet advertising technique. It is an easiest way to drive traffic from one website to another. PPC minimum required two types of different parties or websites in which one website act as Advertiser and other act as Publisher. Advertiser wants more traffic on their site to grow their business. So they adopt the PPC method to pay money to publisher site for every click. In simple words any kind of ad banner or site link where the visitor of publisher site click then traffic start drive towards advertiser site. In that way advertiser have to pay for every successful original clicks on their product or banner. So their are many big third-party ads networks on the bases of ppc. So if you want to learn more about how advertising works must read below article
Must Read:- Make Money From Advertising Networks And How Works ?
Different Types of PPC Ads
Mostly PPC ads are based on two methods Flat Rate PPC and Bid Rate PPC. Before further detail about both types lets see how CPC or PPC rate works on the bases of simple formula
Cost Per Click = Total Advertising Cost / Total Ad Clicked
Its is based on the total budget set by the advertiser and on that bases how many total clicks they need.The results is in the form of every click rate which is CPC.
Flat Rate PPC
In short and simple words if the advertiser setup the fix rates of CPC then the type of ads is consider as Flat rate PPC. It is mostly take place in direct advertising because where we have any particular advertisers so every different pages ads remain same and so they setup the fix rates. Mostly Publisher setup the different CPC rates for different ads placements. So it is totally depend upon the both sides what they need and want for their better relationships.
Bid Rate PPC
This type of technique is mostly used in third-party networks. Because in third-party ads their is no direct relation between advertiser and publisher. Their are many different advertisers and Publisher having different type of websites on different niches. Bid rates in these PPC ads always changes based on the relevant and irrelevant ads on web pages. Suppose if any irrelevant ads display on Publisher web page then Bid rates will be low and If relevent ads are display on publisher sites then Bid rate will be high. So it totally depend upon the niche of Publisher site.
Some Best PPC Networks
Here are some networks which offer good CPC rates. These networks are highly trusted by every publisher to earn revenue online.
Google Adsense
Media.net
Chitika
Bidvertiser
So I hope all doubt regarding PPC or CPC will almost be clear. It necessary to learn for everyone before making internet as profession. I try to explain each and every part of about ppc and its various categories as much as possible. In my next article i will try to explain the best cpc publisher networks
If you want further detail about this or having any kind of question feel free to share you comment.
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